Client
Hilton Malta
Creative-led pre-launch campaign developed to build curiosity and early brand awareness for SABI through minimal visual storytelling, social media strategy, and paid media campaigns.
Project Details
Challenge
The Challenge
As a new hospitality concept under the Hilton Group, SABI needed early brand awareness before launch while building curiosity around the experience and attracting attention within Malta’s competitive hospitality market.
Goal
Brand Positioning
Develop a minimal and visually driven launch campaign focused on atmosphere, anticipation, and modern Mediterranean aesthetics while positioning SABI as a distinctive hospitality destination before opening.
Solution
Campaign Results
Led the launch strategy, social media management, paid media campaigns, and content production for SABI during its pre-launch phase. Through minimal visuals and mystery-driven storytelling, the campaign increased awareness, reach, and engagement while growing the social media audience by more than 2,500 followers within three months before launch.
