Client
La Vie
Creative-led campaign positioning La Vie as a minimal Mediterranean dining experience through calm visual storytelling, social media strategy, and paid media.
Project Details
Challenge
The Challenge
La Vie needed a stronger digital identity that reflected its calm Mediterranean atmosphere and differentiated the brand from generic hospitality content in a highly competitive market.
Goal
Brand Positioning
Develop a minimal and refined positioning strategy focused on calm visual storytelling, Mediterranean aesthetics, and consistent social media campaigns designed to increase awareness and strengthen the brand identity.
Solution
Campaign Results
Led the digital strategy, social media management, and paid media campaigns for La Vie, helping the brand build a stronger visual identity and increase brand awareness. The campaign contributed to a 40% increase in business during the summer season while generating more than 2,000 new followers.
