Client
La Plage
Creative-led summer campaign positioning La Plage as a calm Mediterranean pool experience through visual storytelling, social media strategy, and paid media campaigns.
Project Details
Challenge
The Challenge
La Plage needed a stronger digital identity that reflected its calm atmosphere while differentiating the brand from generic hospitality and beach club content in a highly competitive market.
Goal
Brand Positioning
Develop a refined summer campaign focused on peaceful Mediterranean aesthetics, calm poolside experiences, and consistent digital campaigns designed to increase awareness and strengthen the brand identity.
Solution
Campaign Results
Led the creative strategy, social media management, paid media campaigns, and overall campaign direction for La Plage. The campaign contributed to a fully booked summer season while increasing brand awareness by 60% through consistent creative production, visual storytelling, and digital campaigns.
