Client
Hilton Malta
Creative-led pre-launch campaign developed to build curiosity and early brand awareness for KORA through mystery-driven visual storytelling, social media strategy, and paid media campaigns.
Project Details
Challenge
The Challenge
As one of the new hospitality concepts under the Hilton Group, KORA needed early brand awareness before launch while attracting attention within Malta’s competitive hospitality market. At the time, the venue was still under construction.
Goal
Brand Positioning & Awareness
Develop mystery-driven social media campaigns focused on anticipation and atmosphere while positioning KORA as a distinctive infinity pool and hospitality destination before opening.
Solution
Campaign Results
Led the social media strategy, content production, and paid media campaigns for KORA during its pre-launch phase. Through mystery-driven content, the campaign increased awareness, reach, and engagement while growing the social media audience by more than 2,000 followers within three months before launch.
