Client
Cotton & Loom
Creative-led e-commerce campaign focused on rebuilding Cotton & Loom’s digital identity through website design, product photography, social media campaigns, and paid media strategy.
Project Details
Challenge
Digital Experience & Brand Identity
Cotton & Loom’s previous website lacked a strong user experience and failed to reflect the brand’s visual identity and product quality. The brand needed a more modern e-commerce experience capable of increasing conversions, strengthening online presence, and supporting long-term growth in the UK market.
Goal
E-Commerce Growth & Visual Storytelling
Develop a cleaner and more engaging online shopping experience supported by new product photography, social media campaigns, and paid media strategy while strengthening the brand identity through custom illustration systems created specifically for each product collection.
Solution
Sales Growth & Brand Development
Led the creative direction, website development process, content production, social media campaigns, and paid media strategy for Cotton & Loom. Produced new product photography, redesigned the digital shopping experience, and developed custom illustration sets tailored to different product categories. Through consistent digital campaigns and performance-focused content, the brand doubled its social media following and increased monthly sales by four times.
